As you know, The Safe Alternative is a budding young start-up looking to make an impression on our customers and the web.
Our original idea for the website was to sell sex toys because no matter how the economy is, sex always sells. After a few days we realized we didn’t feel good about that. We felt uncomfortable telling our family and our friends and knew that if the site was something we didn’t want to advocate openly, there was something wrong.
So we decided to look back at our own online sex toy shopping experiences and asked, ‘What was negative about those experiences?’ The primary issue we realized was the perception that when shopping for sex toys you feel as if you’re doing something wrong.
From the female perspective, it didn’t make us feel good to go to a large sex toy website and become overwhelmed with images of nude women. A regular girl can’t relate to the hard-bodied, gorgeous women depicted in these sites. The same goes for the guys, where it seems that size is never an issue and a six-pack is all they live for.
The final negative experience is the “How do you fit that there?” experience. You may be innocently shopping for a buzzing vibrator or a new special lube to try and the next thing you know you’re inundated with “brutal dildos” and “massive butt plugs” and you instantly cringe!
After putting select products on the site, we began to focus on content. We want to give safe sex resources customers can use to make the right decisions when it comes to sex. From a brief history of condoms, to our definition of safe sex, you can come back to reference our resources all the time and we are adding more each day.
Most importantly, we added an ultimate mission to our store. Aside from giving a great shopping experience and resources for good decision-making, we want to give back to those who fight tirelessly to save victims of sex crimes and prevent new crimes from happening. In the end, the entire Safe Alternative operation builds a cycle of good vibes.
We will soon begin to feature the organizations we support so you can come back and see the good your purchases are contributing to help an important group of survivors.
Let us know your feedback, we look forward to interacting with everyone!